Industry Expert lecture on Content Marketing In the Digital Era 

Department: Journalism and Mass Communication

Year/Sem: 2023- JMC ALL SEM.

Activity: Industry Expert lecture on Content Marketing In the Digital Era  

Date, Time and Duration: 24- February- 2023,  03:00 PM- 04:00 PM  (1 HOUR)

Title:  Content Marketing In the Digital Era

Resource person/agency and affiliation: Dr. Anubha Upadhaya (Regional Marketing Manager based on Google Singapore)

Brief description / remarks:

The department of Journalism and Mass Communication has organized a training lecture on the “Content Marketing In the Digital Era” for the students of JMC II to final year on 24 February 2023. The purpose of conducting this lecture was students should gain overall understanding in the areas like Digital Marketing, Affiliate Marketing, Email Marketing, Keyword understanding and Search Engine Optimization. That they develop overall ability to speak and deliver Content Marketing In the Digital Era very effectively. Some of the important points that were discussed are as follows: –

1. Importance of Digital content creation in present era.   

2. How is the content marketing considered digital marketing?

3. What makes content ‘winning?’

4. How is  Content + marketing is the future

5.  How  Engaging content drives social media engagement

Outcome:

1. Students seek out various prospects about the Importance of Digital content creation in present era.   
2. It also helps the students to explore about the futuristic development on digital content creation.
3. This lecture made the students aware about the Digital Content Marketing techniques like, Affiliate Marketing, Email Marketing, Keyword understanding and Search Engine Optimization.

Prepared by: Mr. Shakir Hussain

Verified and Submitted by (HOD/HOI): Dr. Sumit Kumar Panday